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Swarovski Crystal

Swarovski Design Philosophy

Today, Swarovski carries on Daniel Swarovski's founding vision: "To shed the ultimate crystal light to the heart and soul of the world." In the famed Swarovski design studios in Paris, Hong Kong, London and Milano, designers constantly seek new and inspiring ways to showcase crystal. Be it with a play of colors, special cuts or unique forms, Swarovski reveals the glamorous side of crystal, bringing glorious rays of light to people's lives every day.

About Swarovski

In 1862, Daniel Swarovski I was born to a glass cutter in North Bohemia, today's Czech Republic. As a young man, he became an apprentice at his father's glass factory. Having gained invaluable knowledge, in 1892 Daniel patented a machine that revolutionized the art of crystal cutting. A few years later he founded the company, Swarovski, and opened a factory in Wattens, Austria. With a history for developing creative ways to showcase crystal, Swarovski has long been associated with fashion. In 1956, Swarovski created the stunning Aurora Borealis crystal effect in cooperation with designer Christian Dior. By coating a crystal with a special metallic finish, the crystal's sparkle and brilliance is beautifully enhanced. In 1976, Swarovski introduced the first crystal figurine, the Silver Crystal Mouse, sparking a new consumer passion for collecting crystal. A Replica Mouse is still available today. In 1993, Swarovski excited the fashion world with its innovative Crystal Mesh fabric that quickly became a favorite of design houses Dolce & Gabbana, Chanel and Louis Vuitton. Whether it's a crystal pendant necklace or a crystal animal figurine, Swarovski designs continue to inspire and enchant.