Launched by Elie and Pierre Bernheim, grandsons of the renowned Swiss watchmaker Raymond Weil, 88 Rue Du Rhone is the first Swiss luxury watch brand created to remain affordable. Combining the ultimate in prestige with a hint of intriguing mystery, these magnificent timepieces are created in Geneva, the origin of the Swiss watchmaking industry five centuries ago. Truly, as the company motto states, this is "Where Time Begins".
Two entrepreneurial spirits from Geneva, brothers Elie and Pierre Bernheim, combined their talents to create the 88 Rue Du Rhone brand of Swiss luxury watches. Steeped in the centuries-old tradition of Swiss watchmaking excellence, the Bernheim brothers set out to create a luxury brand of watches that would be affordable. This major challenge has been successfully overcome, and today 88 Rue Du Rhone watches meet the expectations of a new generation of watch fans. "Where Time Begins" is the company motto, and 88 Rue Du Rhone is a new kind of elegance and luxury for a new era of watch enthusiasts.